In a world full of interconnected subcultures and a diminishing mainstream influence, there has been an influx of artists who refuse to be defined by their geography or by societal expectations. Steve Spiffler just so happens to be one of those artists. Whether he’s writing his own rhymes, producing, engineering or shooting his own videos, Steve proves he has the hustle that’s required to make it to the top.
Hailing from Stockton, CA, Steve’s music has has roots in an eclectic mix of regional hip-hop & soul music of yesteryear. Not one to box himself in, the rapper would rather have the music speak for itself than try and explain why he’s worth listening to.
Although I’ve known Steve since I first started W.Coast.K, almost 3 years ago (🙌🏾), it was only until this summer that we got a chance to chop it up for an exclusive interview. To top it off, Steve showed love by hitting us off with an exclusive, bonus track with his MGAZRD fam at the end. So, get comfortable, grab a cool drink or herbal remedy (if that’s your preference) and get to know Steve Spiffler.
What was it like for you growing up in the Bay Area. How did it influence your outlook on life?
I grew up in Stockton, CA. Its not really the bay area its more like the valley. I lived there for 23 years of my life then moved to LA for 6 months and San Fransisco for 6 months. Now I’m back in Stockton. Growing up in Stockton wasn’t as bad as you would think it was. Its actually worse now here then it was when I was growing up.
At what moment in your life did you know you wanted to pursue a career in hip hop?
I was probably about 16 or 17 recording for the first time in a real studio with someone who really knew what they were doing. It was 2 of my brothers C-Thorn and Matt Cruz. I was really monotone and kind of scared of recording around the time. Very novice lol. Thorn recorded my first take and my second take then backed me away from the mic and asked me what I really wanted from this music. I didn’t really have an answer. But within a couple hours I knew. I didn’t know what to tell him, but i knew that music was the one escape I had from reality. I knew that there would never be anything else that could make me feel so good. And ever since that day there has been a fire burning inside me that I can’t shake.. so I just pour gas on it lol.
If we took a look through your phone, what would we find (music-wise)?
You would find, my own music and beats, MGAZRD, Bigg Z, Chuuwee, Erykah Badu, Breeze Beats, Feekee, and Big Krit.
From being featured on RESPECT magazine to 2DopeBoyz, your brand has grown tremendously over the past few months. How did you go about that and any tips for other artists that want to grow their brand?
Just build relationships with people. Don’t be all about yourself. Help grow WITH others. A lot of artists try to rush the process. Its not what you know its who you know.
Growing up, who were some of your favorite artists and albums? Why? And do you still play them?
Wow tough question. I would say my #1 would be Beats, Rhymes, and Life by A Tribe Called Quest. I still slap that album to this day. it is still relevant and I can play it from front to back/ back to front/ or in any order.
Gucci Mane or Meek Mill?
How do you feel about the music coming out these days?
Its whatever. Do your thang. whatever makes you guys happy… A lot of its trash, but what one man thinks is trash is another man’s treasure.
Bonus Question: Everybody in their right mind wants to be successful. How do you define it and how will you know you’ve made it?
Success to me is being able to provide for my family I’m building just soley off music. Not working for anyone else but myself ya know? Or shit even if I work for someone else but I’m only doing what I love. Anytime you wake up for “work” in the morning and your excited about your job then you know your successful.
*Bonus Track: “Drug Song” (Prod. by Jimmy Wigz)