Sometime in the summer of 2014, I found myself working a job I hated as a cashier at a popular retailer (think Lil’ Boat). As if getting tendonitis from the repetitive motion of ringing up over 200 transactions every day and having to go to physical therapy wasn’t enough, what really made me rethink life was finding myself babysitting a puddle of pee on a Friday night while everybody else was out partying (or at least doing something they wanted to do)!
But good thing for me, I just got my Associate’s Degree and was about to transfer to a local university, then go on a get a “good a** job.” Plus, I just started WestCoastKeish.com (W.Coast.K) and was ready to take it to the top. It would be a place to spread good music, vibes and aspects of our culture that nobody else would cover. So, obviously my life was about to be set, right? Well, that’s at least what I thought…
I was excited enough for the first 2 months of school, until around the first mid-term, when I started questioning my reason for returning. You see, I started out with an internship at Popular Demand, but my career counselor wouldn’t even sign off on my school credit(!) So I had to quit, on top of spending 2 hours or more in rush hour traffic, Monday – Thursday. And as someone that had worked from home for the past 10 years, I couldn’t get over the thought of going corporate or doing anything less than what I loved. Plus, did I fail to mention, I’ve had a family that depends on me since the time I was 18.
So, I did what any reasonable person would do and put my head down and went to work. I made it my mission to learn everything I could about social media, digital marketing, blogging and the industry, so I could make something out of W.Coast.K, as well as myself. So, every f’n day I was in there reading, studying and applying what I learned. Even though my social life suffered and the hours were long, I never thought of it as work and was able to build connections with a lot of dope people, land an internship at RESPECT. Magazine and build a solid following, into the 10,000s.
In retrospect, although I came out alright in the end, I can’t help but to think of how far along W.Coast.K would be if I would’ve just followed my vision in the first place… But good news, I graduate Spring ‘17 and plan on hitting the ground running. So, let’s see how far we can take this!