Last week I caught up with Howard’s very own, HU2 Group for a run down of what they do, why and how networking played a key role in their success. Catch what they had to say below:
I know a lot of people that went to Howard. When did you graduate?
Class of 92. Or as some say the Bad Boy class…lol
LoL. Oh wow, that’s real old school. What was your major?
Political Science. Minor: Communications. Yeah, HU2 group is primarily class of 91 & 92 alums and grads. We’re everywhere in media, ed., politics, tech. NBC, VIACOM, etc.
That’s what’s up. What made you guys want to start hu2? And what does HU2 stand for?
HU2 = 2 guys from Howard University. It started as collaboration of classmates. We had 2 separate companies offering similar services. Then we merged and started promoting the services of other HU alums. We have clients that are not HUfam, but we refer them to other HU professionals for things we don’t do in house. Most importantly, we put the company brand first without promoting ourselves. Its about the company not just us.
Who are some of your current and past clients?
Current: Ovnio.tv, In Jones We Trust (recording artist), Da HoodCast (podcast), Nail Taxi, Zulu Nation, WARR 1520 (radio station). Past: Kim Fields (actress, director, tv producer) Randall Pinkett (Season 4 The Apprentice winner) Korto Momolu (Project Runway). We can go even further back to our days at BET and various labels but that would take a whole magazine….lol. What we are primarily focusing on now is opening a new office in brooklyn for our own project development. And building media outlets.
Nicee. Now that’s an impressive portfolio. What role has social media played in your success, if any.
To be honest, social media hasn’t had a direct role in our success. Personal relationships and strong networks are what got us moving. Social media has helped us keep up with trends in production, advertising, etc. But we can’t pinpoint revenue based on Likes & Retweets. LoL
I feel you. Any advice for those that want to follow in your footsteps?
Discover what it is that you enjoy and make that a business. Don’t do it for the money because you won’t always get paid.